You’ve spent hours creating valuable content for your blog. You’ve researched your audience, optimized your SEO, and promoted your posts on social media. But are you getting the results you want? Are your readers taking action on your blog?
If not, you might be missing one crucial element: a well-designed and effective call-to-action (CTA) button.
A CTA button is a link or button that tells your readers what you want them to do next. It could be to subscribe to your newsletter, download your ebook, sign up for your webinar, or buy your product. You read that right. A CTA button is the bridge between your content and your conversion goal.
However, not all CTA buttons are created equal. Some are more appealing, persuasive, and clickable than others. And some are barely noticeable, confusing, or boring. This blog article is going to put you on the right path to craft CTA buttons that catch attention and lead to conversion, a high conversion rate actually.
So how do you Design a CTA Button that stands out, Grabs Attention, and Motivates Action?
In this article, you’ll learn the best practices for CTA button design, including:
#1. How to choose the right shape, size, color, and style for your CTA button
#2. How to write clear, compelling, and action-oriented text for your CTA button
#3. How to position your CTA button for optimal visibility and accessibility
#4. How to test and optimize your CTA button for maximum conversions
Let’s dive into it:
Many factors can influence the performance of your CTA buttons, such as shape, size, color, style, text, position, and optimization.
How do you choose the right shape, size, color, and style for your CTA button?
#1. Be Consistent With The Shape of Your CTA Button
The shape of your CTA button should be consistent with your brand identity and website design. Depending on your preference and style, you can use rounded, square, or rectangular buttons. However, avoid using irregular or complex shapes that might confuse or distract your visitors.
#2. Make Your CTA Button Large and Attractive
The size of your CTA button should be large enough to stand out and attract attention, but not too large that it overwhelms the rest of the page. It should also be easy to click or tap on any device. A good rule of thumb is to make your CTA button at least 44 pixels wide and 44 pixels tall.
#3. Your CTA Button Color Should Contrast with Your Background
The color of your CTA button should contrast well with the background and create a sense of urgency or excitement. You can use colors that match your brand colors, or colors that evoke certain emotions, such as red for passion, green for growth, or blue for trust. However, avoid using colors that are too dull, too bright, or too similar to the surrounding elements.
#4. Make Your CTA Button Style Simple and Clear
The style of your CTA button should be simple and clear, without too many embellishments or effects. You can use subtle gradients, shadows, or borders to add some depth and dimension, but avoid using animations, patterns, or textures that might distract or annoy your visitors.
How Do You Write Clear, Compelling, and Action-Oriented Text for your CTA Button?
#1. Make Your CTA Text Concise and Specific
The text of your CTA button should be concise and specific, telling your visitors exactly what you want them to do and what they will get in return. You can use verbs that convey a sense of action, such as “Start”, “Join”, “Download”, or “Buy”. However, avoid using vague or generic words, such as “Submit”, “Click here”, or “Learn more”.
#2. Make the CTA Button Text Persuasive and Appealing
The text of your CTA button should also be persuasive and appealing, highlighting the benefits and value of your offer. You can use words that trigger curiosity, emotion, or urgency, such as “Free”, “Limited”, “Exclusive”, or “Now”. However, avoid using words that sound too pushy, spammy, or dishonest, such as “Guaranteed”, “Instant”, “Easy”, or “Best”.
How do you position your CTA button for optimal visibility and accessibility?
#1. Position Your CTA button Prominently and Logically
The position of your CTA button should be prominent and logical, following the natural flow and hierarchy of your page. You can place your CTA button above the fold, near the headline, or at the end of the copy, depending on your goal and content. However, avoid placing your CTA button too far away, too close, or too hidden from your visitors’ eyes.
#2. Your Positioning Should be Consistent and Responsive
The position of your CTA button should also be consistent and responsive, appearing in the same place and size across different pages and devices. You can use grids, alignment, and spacing to ensure that your CTA button is always visible and accessible, regardless of the screen size or resolution. However, avoid using fixed, absolute, or relative positioning that might cause your CTA button to overlap, shift, or disappear.
How do you test and optimize your CTA button for maximum conversions?
#1. Use A/B Testing to Optimize Your CTA
The best way to test and optimize your CTA button is to use A/B testing, which is a method of comparing two or more versions of your CTA button to see which one performs better. You can test different aspects of your CTA button, such as shape, size, color, style, text, or position, and measure the results using metrics such as click-through rate, conversion rate, or revenue.
#2. How to Conduct An Effective A/B Test
To conduct an effective A/B test, you need to follow some steps, such as:
#3. Define Your Goal and Hypothesis
Define your goal and hypothesis, such as “Changing the color of the CTA button from blue to green will increase the conversion rate by 10%.”
#4. Create Your Variations
Create your variations, such as the original version (blue button) and the new version (green button).
#5. Split Your Traffic
Split your traffic, such as sending 50% of your visitors to the original version and 50% to the new version.
#6. Run Your Test
Run your test, such as for a certain period or until you reach a certain sample size.
#7. Analyze Your Data
Analyze your data, such as using statistical tools or software to compare the performance of your variations and determine the winner.
Conclusion
In conclusion, by adopting the guides to CTA button design best practices, as carefully stipulated in this article, you will expose yourself to tips on how to boost your blog conversions and grow your business with simple tweaks.
