LinkedIn has become an indispensable platform for professionals aiming to enhance their brand visibility and drive business growth. With over 1.1 billion users worldwide as of January 2025 the platform offers unparalleled opportunities for content marketing. Notably, video content on LinkedIn receives five times more engagement than static content, highlighting the shift towards dynamic media.
Moreover, companies that maintain active LinkedIn pages and post content weekly experience 5.6 times more follower growth compared to those that post less frequently. This underscores the importance of consistent and strategic content sharing.
Understanding how to increase content views on LinkedIn is crucial for digital marketers and business owners seeking to attract high-quality leads, establish thought leadership, and drive conversions. In this comprehensive post, I will guide you to explore proven strategies to enhance your LinkedIn content visibility, ensuring your posts not only reach a wider audience but also contribute to your overall marketing objectives.
Why Is Learning How to Increase Content Views on LinkedIn Important for Marketers?
Growing your LinkedIn content views isn’t just about vanity metrics—it’s about unlocking real business opportunities. Whether you’re a digital marketer, entrepreneur, or B2B brand, the more people who see and engage with your content, the greater your chances of generating leads, building trust, and driving conversions.
Let me briefly highlight why prioritizing how to increase content views on LinkedIn should be at the core of your marketing strategy:
#1. More Views = More Business Opportunities
Did you know that LinkedIn isn’t just a social platform? It is a high-intent business network. According to LinkedIn, 4 out of 5 members drive business decisions (source), making it the perfect place to attract potential clients, partners, and investors. The more visibility your content gets, the higher the chances of landing valuable business connections. Who does not want that?
#2. LinkedIn’s Algorithm Rewards Engaging Content
Unlike other social platforms where organic reach is declining, LinkedIn still prioritizes high-quality content. The platform’s algorithm favors posts that generate early engagement (likes, comments, and shares) by pushing them to a larger audience.
A post that receives strong engagement in the first two hours can reach 10x more people than one with weak engagement (source).
#3. Thought Leadership Drives Trust & Authority
60% of decision-makers say thought leadership content influences their purchasing decisions (source), yet many brands still struggle to establish themselves as industry leaders. When you consistently produce valuable content, your brand gains credibility, leading to higher trust and increased inbound opportunities.
#4. Higher Visibility = Increased Lead Generation
A study by HubSpot found that LinkedIn generates 277% more leads than Facebook and Twitter (source), proving that content visibility directly translates to more conversions. If your content isn’t getting enough views, you’re missing out on potential leads who are actively looking for solutions in your industry.
#5. Organic Reach is Still Strong on LinkedIn
Unlike platforms where paid ads dominate, LinkedIn still offers strong organic reach. In fact, brands that publish weekly content see 2x more engagement than those who post less frequently (source). By focusing on increasing content views, you maximize your organic exposure without having to rely solely on paid promotions.
At this point, you can obviously see that if your LinkedIn content is not getting enough views, you’re leaving money on the table. More views lead to more business opportunities, stronger authority, and better lead generation.
Are you ready to discover the proven strategies to optimize your content for LinkedIn’s algorithm and ensure your posts reach the right audience at the right time? Let us continue to discover the best strategies on how to increase content views on LinkedIn.
Proven Strategies to Increase Content Views on LinkedIn for Marketing in 2025
#1. Optimize Content for LinkedIn’s Algorithm
LinkedIn’s algorithm is designed to prioritize relevant, engaging, and valuable content that keeps users interacting on the platform. To increase content views on LinkedIn in 2025, digital marketers need to align their content strategy with the platform’s evolving algorithm while focusing on audience engagement, dwell time, and topic relevance.
How LinkedIn’s Algorithm Works in 2025
Recent insights reveal that LinkedIn’s feed operates on three core engagement signals:
1. Early Engagement Matters More Than Ever
Content that receives a high volume of interactions (likes, comments, shares) within the first 90 minutes gets prioritized in more feeds.
LinkedIn ranks comments higher than likes, meaning thought-provoking content that sparks discussions gets boosted.
Posts with over 15 comments within the first hour can see a 4X increase in visibility.
2. The Power of Dwell Time & Content Depth
The longer users spend on your post (dwell time), the better it performs in the feed.
Native posts (text, carousels, PDFs, and videos) outperform posts with external links because they keep users on LinkedIn longer.
Articles that offer unique insights, personal experiences, or industry-specific data tend to hold attention and rank higher.
3. Relevance Signals & Topic Authority
LinkedIn categorizes your content based on the keywords, hashtags, and engagement it receives.
If your content aligns with industry trends, LinkedIn promotes it to a broader audience, including second-degree connections.
Thought leaders who consistently post on specific topics are favored by the algorithm, meaning niche consistency drives visibility.
Best Practices to Optimize Your Content for LinkedIn’s Algorithm
To maximize content views, follow these data-driven strategies:
#1. Post at the Best Times for Engagement
Studies show that LinkedIn engagement peaks at specific times. Avoid late nights & weekends unless targeting a global audience.
#2. Use Hashtags & Keywords for Discoverability
Hashtags and keywords help LinkedIn categorize your content and expand reach. Here’s how to use them effectively:
Include 3-5 relevant hashtags per post (e.g., #LinkedInMarketing, #ContentStrategy, #LeadGeneration).
Incorporate long-tail keywords naturally, such as “How to increase content views on LinkedIn” in your text.
Use LinkedIn’s search bar to find trending keywords in your niche.
#3. Prioritize Engagement-Driven Content Formats
Certain content types consistently perform better on LinkedIn:
✔ Text-based posts with strong storytelling – Encourages deeper engagement.
✔ Carousel posts – Get 3X more engagement than standard posts.
✔ Polls & interactive content – Often reach a broader audience.
✔ LinkedIn-native documents (PDFs, guides, whitepapers) – Keeps users on the platform longer.
✔ Short-form videos – Captures attention quickly and boosts dwell time.
#4. Reduce External Links to Avoid Algorithm Suppression
LinkedIn demotes posts that take users off the platform. Here’s how to share links without hurting reach:
✔ Add the link in the first comment rather than in the post body.
✔ Use LinkedIn Articles to host content instead of directing users to an external site.
✔ Embed links naturally within LinkedIn-native documents to maintain engagement.
#5. Engage with Your Own Content to Boost Visibility
Reply to every comment within the first hour to trigger LinkedIn’s engagement boost.
Tag relevant professionals or influencers to spark discussions and amplify reach.
Reshare high-performing posts after 7-14 days with a fresh perspective for extended visibility. Discover how content marketing is the secret weapon for LinkedIn SEO success.
#2. Maintain a Consistent Posting and Engagement Schedule
Consistency is key to staying visible on LinkedIn. A HubSpot report found that businesses posting at least three times per week receive 2x more engagement than those posting less frequently.
However, posting alone isn’t enough—your engagement habits matter too. Stick to this two-part strategy:
- Post consistently (at least 3-4 times per week).
- Dedicate time to engage with others’ content daily (commenting on at least 5-10 posts per day).
By consistently showing up and interacting, you remain top-of-mind within your network, leading to increased visibility over time.
Building an engaged LinkedIn community takes time, but the rewards—higher content views, better brand awareness, and increased conversions—are well worth the effort. Focus on creating meaningful conversations, leveraging LinkedIn Groups, proactively engaging with your audience, and maintaining consistency.
#3. Prioritizing Short-Form Video Content for Maximum Engagement
Did you observe something recently? LinkedIn is no longer just a platform for text-based content and static images—short-form videos are dominating the feed. With the rise of platforms like TikTok and Instagram Reels, professionals now expect fast, engaging, and digestible content, even in a business setting.
According to a 2024 report by Wyzowl, 89% of marketers say video gives them a positive ROI, while 66% of consumers prefer short-form videos under 60 seconds. LinkedIn itself has acknowledged this shift, prioritizing video content in the feed. Marketers who embrace this format are seeing a 3x higher engagement rate than text-based posts.
So, how can you leverage short-form videos to increase content views on LinkedIn?
#1. Why Short-Form Videos Perform Better on LinkedIn
Short-form videos (typically 30–90 seconds) work well because they:
Capture attention instantly – LinkedIn users scroll quickly; videos make them stop.
Encourage more engagement – Videos with subtitles and dynamic visuals see 35% more watch time (LinkedIn, 2024).
Are favored by LinkedIn’s algorithm – Video content receives 5x more engagement than static posts, keeping your content visible longer.
Unlike traditional long-form business videos, the most successful LinkedIn videos are fast, informative, and highly engaging.
#2. Best Types of Short-Form Videos for LinkedIn in 2025
Not all videos perform equally. The following types are proven to drive the highest engagement:
i. Quick Industry Insights & Trends
Share bite-sized knowledge on industry changes.
Example: “Did you know that LinkedIn’s algorithm now favors personal posts over corporate ones? Here’s what you need to do…”
ii. Behind-the-Scenes & Workplace Culture
Humanize your brand by showing behind-the-scenes moments.
Example: “Here’s what goes into creating a viral LinkedIn post in our marketing team.”
iii. Thought Leadership Clips
Share quick takes on trending discussions in your industry.
Example: “Here’s why AI-driven ad copywriting is transforming digital marketing.”
iv. Quick How-To Tutorials & Tips
Teach something valuable in under 60 seconds.
Example: “Here’s how to optimize your LinkedIn profile to generate more leads.”
#3. How to Make High-Performing LinkedIn Videos
A great video isn’t just about the content—it’s about how you present it. Follow these key strategies:
1. Start with a Strong Hook in the First 3 Seconds
Example: Instead of “Today, I want to talk about LinkedIn marketing,” try “Struggling to get views on LinkedIn? Here’s what actually works!”
2. Keep It Under 90 Seconds
The sweet spot for LinkedIn videos is 30–60 seconds. If needed, break long topics into a short video series.
3. Add Captions & Bold Text Overlays
85% of LinkedIn users watch videos without sound (LinkedIn, 2024). Use auto-captions or tools like Descript and Kapwing.
4. Use Native LinkedIn Video Uploads
Videos uploaded directly to LinkedIn perform 2x better than YouTube links because the platform prioritizes native content.
5. End with a Call-to-Action (CTA)
Encourage engagement: “Agree or disagree? Drop a comment below!”
Drive action: “Follow for more LinkedIn marketing tips!”
Short-form videos are no longer optional—they’re a necessity for internet marketers looking to increase content views on LinkedIn. By leveraging engaging, concise, and value-driven video content, you can attract more viewers, boost engagement, and establish yourself as a thought leader in LinkedIn marketing.
#4. Leverage Employee Advocacy for Greater Reach
One of the most underutilized yet powerful ways to increase content views on LinkedIn is through employee advocacy. Unlike company pages, individual profiles enjoy significantly higher engagement. In fact, LinkedIn’s algorithm prioritizes content from personal profiles over business pages, meaning posts from employees often get 2x more visibility than those from corporate accounts (LinkedIn Business, 2024).
If your goal is to generate more views, getting your team actively involved in content sharing can significantly expand your reach, improve engagement, and position your brand as an industry leader. Here’s how to build an effective employee advocacy strategy on LinkedIn.
#1. Why Employee Advocacy Works on LinkedIn
Many marketers focus on company page content, yet LinkedIn’s data proves that:
1. Content shared by employees generates 8x more engagement than the same content posted on company pages (LinkedIn, 2024).
2. Employees have 10x more connections than their company pages, which means broader reach potential.
3. LinkedIn’s algorithm rewards posts that generate quick engagement, and employees engaging with content early signals it as valuable, boosting visibility.
By encouraging employees to share brand content organically, businesses can dramatically increase their content views, engagement, and lead generation opportunities.
#2. How to Encourage Employee Participation in Content Sharing
1. Make Content Easy to Share
Many employees don’t engage simply because they don’t know what to post. Solve this by:
Providing pre-written content templates they can personalize.
Sharing company content internally (e.g., via Slack, email, or a LinkedIn group) with a simple “Click to share” button.
Creating a mix of engaging posts, such as industry insights, behind-the-scenes updates, and thought leadership pieces.
#2. Recognize & Reward Active Employees
Turn employee advocacy into a win-win scenario by:
Featuring engaged employees in company LinkedIn posts or newsletters.
Offering incentives (shout-outs, bonuses, or LinkedIn Learning courses) for those who consistently contribute.
Showcasing top employee posts in internal meetings.
#3. Lead by Example: Get Leadership Involved
When executives and managers actively post on LinkedIn, it sets the tone for the entire team. Leaders should:
Regularly share company updates and thought leadership content.
Engage with employees’ posts by commenting and resharing.
Motivate employees to join the conversation by tagging them in relevant discussions.
Employee advocacy is a LinkedIn growth hack that many businesses overlook. By activating your employees as brand ambassadors, you can exponentially increase content views on LinkedIn, enhance brand trust, and drive real business growth.
#5. Implement Social Selling Techniques to Increase LinkedIn Content Views
Social selling is at the core of LinkedIn’s success, allowing businesses and professionals to generate leads, build relationships, and increase content visibility. According to LinkedIn’s State of Sales Report (2024), sales professionals who use social selling techniques generate 45% more opportunities and are 51% more likely to reach their quotas (LinkedIn Sales Solutions).
If you want master how to increase content views on LinkedIn, you need to think beyond just posting. Engaging with your audience, optimizing your profile, and building authentic relationships will help your content gain more visibility and drive real business growth.
#1. What is Social Selling on LinkedIn?
Social selling is the process of using LinkedIn to:
Build relationships with prospects through meaningful interactions.
Engage in conversations that lead to trust and credibility.
Share valuable content that positions you as an industry authority.
Unlike cold outreach, which often feels intrusive, social selling focuses on adding value and naturally attracting leads through authentic engagement.
#2. How Does Social Selling Increase LinkedIn Content Views?
LinkedIn’s algorithm rewards users who actively engage with others. The more you interact, the more visible your profile and posts become. Here’s why:
1. Engaging with posts increases your reach – When you comment on someone’s post, your name and content appear in their network’s feed, expanding your visibility.
2. Building relationships leads to more shares and mentions – People are more likely to share content from someone they trust.
3. LinkedIn favors active users – The algorithm prioritizes profiles that engage consistently.
According to LinkedIn data, buyers are five times more likely to engage with professionals who offer insights and help rather than just selling (LinkedIn Sales Blog, 2024).
#3. Social Selling Techniques to Increase LinkedIn Content Views
1. Optimize Your LinkedIn Profile for Maximum Visibility
Before engaging in social selling, ensure your LinkedIn profile is fully optimized. Follow these techniques:
✅Use a professional headline that highlights your expertise. Instead of “Marketing Manager”, use “Helping Businesses Scale with Data-Driven Facebook & LinkedIn Ads”.
✅ Write a compelling ‘About’ section that tells your story and highlights your unique value.
✅ Add relevant keywords in your profile to appear in LinkedIn searches.
✅ Use a high-quality profile picture and banner image that reflects your brand.
A well-optimized profile attracts more profile visits, increasing the chances of your content being seen.
2. Engage with Your Target Audience Strategically
Social selling isn’t just about posting—it’s about starting conversations. To boost content views, engage with your audience using these tactics:
i. Comment on trending posts in your industry – Leaving thoughtful comments on posts from influencers and industry leaders can expose you to a wider audience.
ii. Reply to every comment on your posts – Engagement fuels visibility. A simple “Thanks for sharing your thoughts!” can keep a conversation going.
iii. Use LinkedIn Polls and Questions – Interactive content naturally invites engagement and gets more views.
Engagement is a two-way street—the more you interact with others, the more they will engage with your content.
3. Use LinkedIn Messaging to Build Real Connections
Many marketers underestimate the power of LinkedIn DMs. A well-crafted message can turn a viewer into a loyal follower.
Best Practices for LinkedIn Messaging:
Personalize your outreach—mention shared interests or mutual connections.
Offer value before pitching—share a relevant article, insight, or free resource.
Keep it short and conversational—avoid long, salesy messages.
4. Leverage LinkedIn’s ‘Creator Mode’ for Increased Reach
If you’re serious about increasing content views on LinkedIn, switching to Creator Mode can help boost your visibility.
Benefits of LinkedIn Creator Mode:
- Enables Follow as the default option instead of Connect.
- Highlights your featured posts and hashtags.
- Increases the likelihood of your content being discovered in LinkedIn searches.
Activating Creator Mode signals to LinkedIn that you’re an active content creator, making your posts more likely to appear in people’s feeds.
5. Post Valuable Content That Sparks Conversations
Content that sparks discussions performs best on LinkedIn. Instead of just posting updates, ask questions, share unique insights, or challenge industry norms.
Types of High-Engagement Social Selling Content:
- Personal experiences that offer lessons – “Here’s what I learned after failing my first LinkedIn campaign.”
- Behind-the-scenes insights – “A day in the life of a social media strategist.”
- Industry hot takes – “Why I think AI-generated content will struggle to replace real marketers.”
When your content starts conversations, it reaches more people organically, increasing your LinkedIn views.
Key Mistakes to Avoid in LinkedIn Social Selling
- Being overly promotional – Social selling is about relationships, not just sales.
- Ignoring engagement – Posting and ghosting doesn’t work. Respond to comments!
- Mass messaging without personalization – Cold messages without context get ignored.
The goal is to build trust first—sales and conversions will naturally follow.
Social selling isn’t just a buzzword—it’s one of the most effective ways to increase LinkedIn content views and drive business growth. By engaging with your audience, optimizing your profile, and providing valuable insights, you can turn LinkedIn into a powerful lead generation tool.
Conclusion
Increasing your content views on LinkedIn isn’t about quick hacks—it’s about strategic engagement, valuable content, and relationship-building. As we’ve explored, LinkedIn’s algorithm favors authenticity, consistency, and meaningful interactions.
By optimizing your content for LinkedIn’s feed, leveraging employee advocacy, incorporating short-form videos, and implementing social selling strategies, you can dramatically increase your reach and visibility in 2025. The more you engage with your audience and create genuinely helpful, conversation-driven content, the more LinkedIn will reward you with higher exposure.
As LinkedIn continues evolving, those who adapt to new content trends, foster engagement, and build genuine connections will stand out. Success on LinkedIn isn’t just about views—it’s about visibility that drives leads, conversions, and business growth. Discover LinkedIn Ad Formats Guide On How To Effectively Use Them For LinkedIn Ad Campaigns.
Now it’s your turn—which of these strategies are you ready to implement today? Let’s continue the conversation in the comments or connect on LinkedIn to exchange insights on how to get more views on LinkedIn posts.
