With over 2 billion downloads worldwide, TikTok has become a global sensation. What started as a platform for sharing short lip-sync videos has now transformed into a powerful marketing tool for businesses. In this blog post, we will explore the reasons why TikTok advertising is the next big thing for businesses, and how you can leverage it to grow your brand.
WHY IS IT SAID THAT TIKTOK IS THE NEXT BIG THING FOR BUSINESSES. WHAT ARE THE MARKET OPPORTUNITIES?
Below Are the Many Opportunities to Utilise on TikTok;
#1. Massive User Base
One of the main advantages of TikTok advertising is its massive user base, with millions of active users from all around the world. This provides businesses with an incredible opportunity to reach a large and diverse audience, and to increase their brand awareness and visibility. Whether you are targeting Gen Z or millennials, TikTok has got you covered, as the app is popular among both generations. According to a report by Statista, TikTok had 689 million monthly active users as of January 2021, making it the seventh most used social media app in the world.
#2. High Engagement Rates
Another reason why TikTok advertising is so effective is its high engagement rates. TikTok users spend an average of 52 minutes per day on the app, scrolling through videos and interacting with content. This means that your ads have a higher chance of being seen and engaged with by users, compared to other platforms. Moreover, TikTok users are more likely to share and comment on videos, creating a viral effect for your ads. According to a study by Influencer Marketing Hub, TikTok has an average engagement rate of 17.64%, which is much higher than Instagram (4.96%) and Twitter (1.03%).
#3. Creative Advertising Formats
TikTok offers a range of creative advertising formats that allow businesses to showcase their products or services in unique and engaging ways. From in-feed ads to branded hashtag challenges, there are plenty of options to choose from. These formats encourage user participation and can help create a buzz around your brand. For example, in-feed ads are short video ads that appear in the user’s feed, and can be used to drive traffic to your website or app. Branded hashtag challenges are sponsored campaigns that invite users to create and share videos using a specific hashtag and theme, and can be used to generate user-generated content and increase brand awareness.
#4. Targeted Advertising Options
TikTok also offers targeted advertising options, allowing businesses to reach their desired audience with precision. You can target users based on their interests, demographics, and even specific TikTok trends. This ensures that your ads are seen by the right people, increasing the chances of conversion. For example, you can target users who are interested in fashion, beauty, or sports, or who follow certain influencers or hashtags. You can also use TikTok’s pixel to track and measure the performance of your ads, and to optimize your campaigns accordingly.
#5. Influencer Marketing Opportunities
TikTok is home to a thriving community of influencers who have a massive following and influence. Collaborating with these influencers can give your brand a significant boost, as they can help you reach a wider and more engaged audience. By partnering with influencers, you can tap into their loyal fanbase and leverage their influence to promote your products or services. You can also benefit from their creativity and authenticity, as they can create original and compelling content for your brand. For example, you can sponsor an influencer to create a video featuring your product, or to participate in your branded hashtag challenge.
SO HOW CAN YOU LEVERAGE THE MARKET OPPORTUNITY IN THIS NEXT BIG BUSINESS LANDSCAPE ON TIKTOK?
Here Are Some Steps You Can Follow Utilise The Marketing Opportunities on TikTok for Advertisement:
#1. Create a TikTok business account
This will give you access to business tools like ads, analytics, ecommerce, and scheduling. You can also add a website link to your profile to drive traffic to your site. To create a TikTok business account, you need to download the app, create a new account, go to settings and privacy, and switch to a pro account. Then, select business as your account type and choose a category for your business.
#2. Define your marketing goals and target audience
Depending on what you want to achieve with your TikTok marketing, you can choose from different campaign objectives, such as awareness, consideration, or conversion. You can also use TikTok’s ad manager to create and manage your campaigns, and set your budget, schedule, and bid. To reach the right audience, you can use TikTok’s targeting options, such as demographics, interests, behaviors, and custom audiences.
#3. Create engaging and authentic content for your ads
TikTok is a platform where users expect to see entertaining, informative, and creative content. You can use your own videos or images, or use TikTok’s creative tools to design eye-catching ads in minutes. You can also choose from different ad formats, such as in-feed video, brand takeover, top view, branded hashtag challenge, branded effects, and spark ads. Each ad format has its own benefits and requirements, so you should choose the one that suits your goals and budget.
#4. Collaborate with TikTok influencers and creators
One of the most effective ways to market your brand on TikTok is to work with influencers and creators who have a large and loyal following. You can partner with them to create sponsored content, co-create branded hashtag challenges, or use their content for spark ads. Influencers and creators can help you increase your brand awareness, credibility, and engagement, as well as drive traffic and conversions. You can find and contact influencers and creators through TikTok’s creator marketplace, or use a TikTok ad agency to help you with the process.
#5. Test, monitor, and optimize your campaigns
To ensure your TikTok marketing is successful, you need to test different elements of your campaigns, such as ad formats, creative, targeting, and bidding. You can use TikTok’s ad manager to track and measure your campaign performance, and use TikTok’s insights to understand your audience and content trends. You can also use TikTok’s pixels to track conversions and retarget users who have interacted with your ads. Based on the data and feedback you collect, you can optimize your campaigns to improve your results and ROI.
CONCLUSION
TikTok advertising is quickly becoming the next big thing for businesses, as it offers a unique and effective way to reach your target audience. With its massive user base, high engagement rates, creative advertising formats, targeted options, and influencer marketing opportunities, TikTok can help you grow your brand and achieve your marketing goals. So, if you haven’t already, it’s time to jump on the TikTok advertising bandwagon and take your business to new heights.
